Iron Digital — Insights
Strategy, Tech & Detroit
Practical reads on AI, web performance, and what's happening on the ground in Detroit — from the team building it.
Web Strategy
Revving Up Conversions: E-Commerce Strategies for Michigan Retailers
70% of shoppers abandon their cart before checkout. Michigan retailers using these e-commerce fundamentals are closing the gap — and turning browsers into buyers.
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AI & Automation
AI Is Not Coming for Your Team. It's Coming for Your Busywork.
91% of businesses now use AI in some capacity — but the ones winning aren't replacing their teams. They're giving them back two hours a day. Here's what real AI implementation actually looks like.
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Web Strategy
Mobile-First Design: Capturing Detroit's On-the-Go Consumers
64% of web traffic now comes from mobile. If your Detroit business site isn't built mobile-first, you're losing most of your potential customers before they see what you offer.
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Detroit Tech
Detroit's Tech Scene Is No Longer a Comeback Story. It's a Blueprint.
$1.8 billion flows through Detroit's innovation network annually. 40+ hubs have appeared since 2015. The city that reinvented manufacturing is quietly doing it again with software, mobility, and AI.
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Web Strategy
The Hidden Cost of Cheap Web Design for Motor City Startups
That $500 template looks like savings until you calculate what it costs in lost conversions, failed Core Web Vitals, and SEO ceilings you'll never break through.
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Web Strategy
What Your Website Is Quietly Costing You Every Single Month
One extra second of load time costs 7% in conversions. A $10M/year site running 500ms slow is leaving $500K on the table annually. Here's what's bleeding your revenue and how to fix it.
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Web Strategy
Detroit Website Redesign: Why Your Business Needs One in 2026
If your site was built more than three years ago, you're losing local leads to faster competitors — not because your service is worse, but because your website communicates that it might be.
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Detroit Business
Detroit Is Being Rebuilt From the Ground Up. What Businesses Need to Know.
Ford's $1 billion Michigan Central. A $198M stadium in Corktown. A $10.5M cold-storage hub at Eastern Market. The infrastructure being laid right now is defining which Detroit businesses win the next decade.
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AI & Automation
What Happens When You Let AI Write Your Proposals for 30 Days
Time per proposal dropped from 6.4 hours to 2.1. Submissions tripled. Here's exactly what changed — and what still needed a human in the room.
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Detroit Business
Detroit Neighborhoods to Watch: Where the Next Wave of Investment Is Landing
New Center, Southwest Detroit, Jefferson Chalmers, and the East Riverfront — priced before the market catches up to what's already committed.
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